modernhealthmonk.com › 29-misleading-food-labelsIn Pictures: 29 Foods With “Health Claims” That Are Deceiving ... Apr 26, 2013 · The 5 Sneaky Tactics Underlying These Labels. Underlying all these labels are a few common methods of tricking you. #1 The “too good to be true” promise. “Weight watchers soda” see #22 #2 The “calorie free” promise. If there aren’t calories, and you’re consuming something other than water, you should be worried.